What if I told you that content marketing leads to more sales? It does, if that’s your goal. For so many people though they are just doing content for contents sake instead of strategically using content to achieve their marketing goals.
CONTENT MARKETING MISTAKES:
1. Not having any Particular Person in-charge – this peson is responsible for watching over and implementing your content marketing
2. Not putting valuable content – just doing content for contents sake
3. Inconsistency – in putting out content, voice (corporate or personal)
NEWS / TOOLS
New Podcast Format - Justin an Michelle will be teaching a course for ‘x’ weeks in a row
We’re wrapping up the end of the year with a series on 2013 failures, lessons, and successes. In this episode, Justin and Michelle share their biggest mistake they made this year, the lessons learned, and how they’re fixing them.
inconsistency in publishing
not sticking to the core
be consistent in publishing
stick to the core
A team member now puts the blog post together, and my job is to check it before it gets published
Write down your primary aim and constantly remind yourself of that
Customer service is essential in every business because customers can make or break your business. In this episode, Justin and Michelle talk about customer service: the tools you use, the processes, how to do it, how to take care of angry customers and all that good stuff.
Ticketing system: kayako, zendesk – it allows you to have a paper trail, look back into the ticket history
we have someone from the Philippines that works during our night time which is where all the bulk of support tickets come through.
If your support person doesn’t know the answer to a question, make him/her create a ‘propose reply’ – the absolute best response that she can think of given her current knowledge and then have her send it to you, look it over and make some adjustments if needed.
CUSTOMER SUPPORT SATISFACTION STATS FROM ZENDESK:
91% of people are satisfied with customer service provided via phone
81% of people are satisfied with customer service provided via twitter
74% of people are satisfied with customer service provided via Facebook
DEALING WITH ANGRY SUPPORT:
people that are least satisfied with their support are people who submitted that request around 5 or 6 pm. because they have to wait until around 10am the next day to get a response.
try to make them happy as quickly as you can and give them something for their inconvenience.
a more human response instead of a flat, robotic response often diffuses the situation and creates more positive response
the angrier they are, the more they actually love your product. When you get in the way of making them happy, they’ll turn out to be your best customers
When they have a complain:
>agree with them and acknowledge the problem
>tell them how you’re going to fix the problem
>offer them something valuable (peace offering) that would make them happy
>ask them if there is something else you can do for them
NEWS / TOOLS
Pinterest introduces place pins - what it does is you make a place board and it adds a map that you can link your existing pins to. A great resource for local business or travel planning
Coin - great for people with too many credit and debit cards. This card puts all of the information from your credit cards and debit cards into one card
In this episode, Justin and Michelle talk about what to do if they had to start all over again …No List, No Website, No Contacts, No Authority.
If you were just starting out today with no list, no website, no contacts, no authority in the marketplace but I needed to make money quickly, it would be good to take advantage of arbitrage. And that would be the arbitrage between the skill sets in developing countries and here. Post your services on wherever people are looking to hire people and then develop a team overseas who could execute that.
The service or software business would be the safest route today if you’re starting from scratch
If you build the biggest fan page in your market and you don’t have to sell, people who do have something to sell will contact you and pay you for advertising their products/services
NEWS / TOOLS
Mobility WOD (start at Episode 1!) - there are great exercises on this site that are basic and can be easily followed.
FB retargeting - FB is releasing their own retargeting – what it does is they will give you a code to put in your website and you will be able to retarget people, build a custom audience on your website, and run custom campaigns for them right through Facebook.
Whenever you put your stuff out there, people are going to give you feedback. In this episode, Justin and Michelle talk about how to cleverly respond to trolls, haters, and critics, and how to move past it.
You just have to take it in strides. Don’t let it get to you, because some people are just literally playing a game on the internet about what buttons they can push to try ad get a reaction – so don’t play their game.
The criticism that can be most hurtful can be the kind of stuff that does have a little grain of truth to it.
Try to use humor to weasel out of situations. Attacking will just encourage them to attack even more.
If it’s really bad, you can just delete them or block them – you have total control of it.
NEWS / TOOLS
AutrePress – It creates social media images for appropriate sizes for every medium.
Friendbuy.com – a tool that allows you to embed on your thank you page, software, app an affiliate program.